SEO Case Study
OMY: From Invisible to Page One in Six Months
Organic search growth for a Singapore direct-to-consumer wellness brand selling hair, sleep, stress and skincare supplements.
80 → 35
Average Google position
Best day: 25
9 of 22
Keywords in Google Top 10
5
Hair terms moved to Page 1
Previously unranked
#1
“health gummies online”
The challenge
OMY was a young supplement brand competing in Singapore's crowded wellness market. In September 2025 it ranked around position 80 on Google and was invisible for the high-intent terms shoppers actually search — “biotin gummies”, “hair growth gummies” and “gummies singapore” — where it sat beyond the top 100.
Our strategy
We built a keyword-led organic search program: product and category pages optimised around commercial hair, sleep and stress terms, supported by engaging on-brand blog content to build topical authority and capture demand across the funnel. Rankings were tracked daily in SE Ranking.
Measurable impact
The results
In six months OMY's average position climbed from approximately 80 to the mid-30s, peaking at 25. Top-10 rankings grew from 5 to 9 keywords, and five high-value hair-supplement terms moved from unranked to Page 1 — turning organic search into a consistent, compounding acquisition channel.
Performance evidence
Results in detail
Average organic ranking position
September 2025 to February 2026
| Period | Avg. Google position (lower is better) |
|---|---|
| Sep '25 | 80 |
| Oct '25 | 61 |
| Nov '25 | 49 |
| Dec '25 | 44 |
| Jan '26 | 39 |
| Feb '26 | 35 |
Selected keyword wins
September 2025 to February 2026, Google Singapore
| Keyword | Monthly volume | Sept 2025 | Feb 2026 |
|---|---|---|---|
| biotin gummies | 110 | Not ranking | #4 |
| gummy for hair growth | 110 | Not ranking | #5 |
| hair growth gummies | 110 | Not ranking | #6 |
| gummy biotin for hair | 10 | Not ranking | #3 |
| biotin gummies for hair growth | 20 | Not ranking | #2 |
| health gummies online | — | Not ranking | #1 |
Source: SE Ranking daily rank tracking, Google Singapore (22 tracked keywords), 1 September 2025 – 28 February 2026.
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