Free guides
Free guides for Singapore business owners.
Everything we teach clients about getting found on Google and in AI answers, running ads that bring in enquiries, and advertising a clinic within MOH rules. No sign-up needed, except for the roadmap, which we tailor to your industry.
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The ChatGPT Ranking Roadmap
A six-page plan for Singapore businesses that want to be one of the names ChatGPT recommends, written for your industry and sent to your inbox in under a minute.
- What an AI answer looks like for your industry
- The four things that decide who gets named
- A 90-day plan, week by week
- Seven checks on where you stand today
Get named in AI answers (AEO & GEO)
How ChatGPT, Google AI Overviews and Perplexity decide which businesses to recommend, and what to change on your site.
Your customers ask ChatGPT before they call youWhat it tells them about your business, and how answer engine optimisation changes that.Read the guide →
How to optimise your website for AI searchThe page-level changes that make your content easy for AI to quote, not just rank.Read the guide →
How AI reads a Singapore service business websiteWhat AI looks for first, and why most service pages get skipped.Read the guide →
Ads that bring in enquiries
Setting up and checking your paid campaigns, including the new ChatGPT Ads.
ChatGPT Ads setup guide for SingaporeStep by step: eligibility, account setup, your first campaign and tracking.Read the guide →
Should your business run ChatGPT Ads?Who they suit, what they cost and when to wait.Read the guide →
Does Google rewrite your ads without asking?The automated settings that change your ad copy, and how to control them.Read the guide →
For clinics: advertising within the rules
Plain-English guides to what Singapore clinics can and can’t say in ads, on websites and on social media.
MOH advertising guidelines for clinicsWhat the healthcare advertising rules allow, and the common mistakes.Read the guide →
The SMC code for doctors, explainedChecking the register and what the SMC code allows in advertising.Read the guide →
HSA rules on Botox and filler advertisingWhy most aesthetic clinics can’t name these products in ads.Read the guide →
Health product advertisement in SingaporeThe rules for advertising health products, with a quick-answer summary.Read the guide →
Can Singapore clinics run ChatGPT Ads?What OpenAI’s policy says about healthcare advertisers.Read the guide →
How clinics get cited in AI answersGetting named by ChatGPT and Google AI without breaking MOH rules.Read the guide →