SEO Case Study
Vascular Centre: Average Ranking Halved in Six Months
Organic search growth for a Singapore vascular, vein and wound-care specialist clinic.
54 → 27
Average Google position
Nearly halved
3 → 9
Keywords in Google Top 10
~4×
Search visibility
#1
“wound care specialist”
The challenge
The clinic is a specialist in vascular, vein and wound care competing against hospitals and larger groups in Singapore. In September 2025 it ranked around position 54 on Google and was largely off the first page for the commercial searches that bring in patients — “vascular clinic singapore”, “wound care specialist”, “diabetic foot” and related terms.
Our strategy
We ran a focused organic search program: optimising the clinic's core service pages around high-intent vascular and wound-care queries, strengthening on-page content and internal structure to build topical authority, and expanding coverage of diabetic-foot and wound-care themes. Rankings were tracked daily in SE Ranking.
Measurable impact
The results
Over six months the clinic's average ranking position improved from about 54 to 27 — effectively halved — while keywords in Google's Top 10 grew from roughly 3 to 9 and overall search visibility rose around four-fold. High-value terms such as “vascular clinic singapore” and “wound care specialist” moved onto Page 1, turning organic search into a steady source of new-patient enquiries.
Performance evidence
Results in detail
Average organic ranking position
September 2025 to February 2026
| Period | Avg. Google position (lower is better) |
|---|---|
| Sep '25 | 54 |
| Oct '25 | 49 |
| Nov '25 | 42 |
| Dec '25 | 35 |
| Jan '26 | 28 |
| Feb '26 | 27 |
Search visibility examples
Google Singapore
1 / 3
Selected keyword wins
September 2025 to February 2026, Google Singapore
| Keyword | Monthly volume | Sept 2025 | Feb 2026 |
|---|---|---|---|
| trauma wound | 20 | Not ranking | #1 |
| wound care specialist singapore | 40 | #10 | #2 |
| wound dressing clinic near me | 50 | #10 | #4 |
| vascular clinic singapore | 320 | #14 | #5 |
| diabetes leg wounds | 40 | Not ranking | #5 |
| vascular surgeon singapore | 140 | #39 | #12 |
Source: SE Ranking daily rank tracking, Google Singapore, September 2025 – February 2026.
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