Web Development Case Study
Dr Lash: A Website Rebuild That Doubled Page-1 Presence
Website design and development for a five-branch Singapore lash and brow salon on WordPress.
25,534
Google clicks
Last 12 months
787K
Google impressions
Last 12 months
~2×
Keywords on Page 1
Google top 5
83%
Traffic from mobile
The challenge
Dr Lash is a well-known five-branch lash and brow salon in Singapore, but its website was not converting strong brand demand into search visibility. Through early 2025 only around 180 keywords reached Google's top 5 and most of its pages sat on the second page of Google — leaving high-intent searches for lash and brow services to competitors.
Our strategy
We designed and developed a new WordPress website built for performance and search, not just aesthetics: a fast, mobile-first experience, a clean site structure with dedicated service and branch-location pages, and SEO-ready technical foundations including structured data for rich results. The site was rebuilt around how customers actually search — by service and by neighbourhood.
Measurable impact
The results
After the new website went live in mid-2025, Dr Lash's page-1 footprint roughly doubled — keywords in Google's top 5 rose from approximately 180 to approximately 390. Monthly impressions rose through the second half of 2025 to a peak of approximately 80,000, and over 12 months the site earned approximately 25,500 clicks and 787,000 impressions from Google Search. Eighty-three percent of traffic came from mobile, 93% of clicks came from Singapore, and product rich snippets added extra visibility.
Performance evidence
Results in detail
A service experience led by imagery
Responsive WordPress design
Editorial brand storytelling
About page
Community-led content
Dr Lash Babes page
Search visibility after the rebuild
2025–2026
| Period | Keywords in Google top 5 |
|---|---|
| Jan '25 | 182 |
| Feb '25 | 185 |
| Mar '25 | 188 |
| Apr '25 | 155 |
| May '25 | 188 |
| Jun '25 | 179 |
| Jul '25 | 315 |
| Aug '25 | 355 |
| Sep '25 | 485 |
| Oct '25 | 356 |
| Nov '25 | 378 |
| Dec '25 | 371 |
| Jan '26 | 390 |
| Feb '26 | 374 |
| Mar '26 | 384 |
| Apr '26 | 382 |
| May '26 | 389 |
| Jun '26 | 394 |
| Period | Impressions (000s) |
|---|---|
| Sep '25 | 68k |
| Oct '25 | 69k |
| Nov '25 | 75k |
| Dec '25 | 80k |
Where the traffic comes from
Last 12 months, Google Search Console
| Mobile clicks | Desktop clicks | Tablet clicks | From Singapore |
|---|---|---|---|
| 21,183 | 4,188 | 163 | 93% |
Highly competitive keywords now ranking on Page 1
Google Singapore
| Keyword | Monthly searches | Google position |
|---|---|---|
| lash | 2,900 | #5 |
| eyelash extension | 2,400 | #6 |
| lash lift | 1,900 | #3 |
| eyelash extension singapore | 1,600 | #5 |
| eyelash lift singapore | 500 | #1 |
| lashes singapore | 480 | #2 |
Source: Google Search Console and Google Singapore ranking data for Dr Lash.
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