Web Development Case Study
DR. LASH: A Website Rebuild That Doubled Page-1 Presence
Website design and development for a five-branch Singapore lash and brow salon on WordPress.
25,534
Google clicks
Last 12 months
787K
Google impressions
Last 12 months
~2×
Keywords on Page 1
Google top 5
83%
Traffic from mobile
The challenge
DR. LASH is a well-known five-branch lash and brow salon in Singapore, but its website was not converting strong brand demand into search visibility. Through early 2025 only around 180 keywords reached Google's top 5 and most of its pages sat on the second page of Google — leaving high-intent searches for lash and brow services to competitors.
Our strategy
We designed and developed a new WordPress website built for performance and search, not just aesthetics: a fast, mobile-first experience, a clean site structure with dedicated service and branch-location pages, and SEO-ready technical foundations including structured data for rich results. The site was rebuilt around how customers actually search — by service and by neighbourhood.
Measurable impact
The results
After the new website went live in mid-2025, DR. LASH's page-1 footprint roughly doubled — keywords in Google's top 5 rose from approximately 180 to approximately 390. Monthly impressions rose through the second half of 2025 to a peak of approximately 80,000, and over 12 months the site earned approximately 25,500 clicks and 787,000 impressions from Google Search. Eighty-three percent of traffic came from mobile, 93% of clicks came from Singapore, and product rich snippets added extra visibility.
As of 4 November 2026, drlash.com.sg is the #1 organic result on Google for "eyelash extensions singapore", one of the most competitive lash searches in Singapore.
The 2026 redesign
In 2026 we redesigned the DR. LASH site again, with WhatsApp booking in every hero, starting prices on service pages and a plain-language answer box at the top of each page. The new site is now live. Drag across each screen to compare it with the 2025 site.
Performance evidence
Results in detail
Service pages that answer first
Eyelash Extensions page
A brand story with a real face
About page
Reviews in clients' own words
DR. LASH Babes page
Search visibility after the rebuild
2025–2026
| Period | Keywords in Google top 5 |
|---|---|
| Jan '25 | 182 |
| Feb '25 | 185 |
| Mar '25 | 188 |
| Apr '25 | 155 |
| May '25 | 188 |
| Jun '25 | 179 |
| Jul '25 | 315 |
| Aug '25 | 355 |
| Sep '25 | 485 |
| Oct '25 | 356 |
| Nov '25 | 378 |
| Dec '25 | 371 |
| Jan '26 | 390 |
| Feb '26 | 374 |
| Mar '26 | 384 |
| Apr '26 | 382 |
| May '26 | 389 |
| Jun '26 | 394 |
| Period | Impressions (000s) |
|---|---|
| Sep '25 | 68k |
| Oct '25 | 69k |
| Nov '25 | 75k |
| Dec '25 | 80k |
Where the traffic comes from
Last 12 months, Google Search Console
| Mobile clicks | Desktop clicks | Tablet clicks | From Singapore |
|---|---|---|---|
| 21,183 | 4,188 | 163 | 93% |
Highly competitive keywords now ranking on Page 1
Google Singapore
| Keyword | Monthly searches | Google position |
|---|---|---|
| lash | 2,900 | #5 |
| eyelash extension | 2,400 | #6 |
| lash lift | 1,900 | #3 |
| eyelash extensions singapore | 1,600 | #1 |
| eyelash lift singapore | 500 | #1 |
| lashes singapore | 480 | #2 |
Source: Google Search Console and Google Singapore ranking data for DR. LASH.
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